Tue 13 May, 2008
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Eurosport Ratings Show Indoor Hockey a Success  x12
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| Eurosport |
February 26, 2003 
FIH
> Page Views 5693
Eurosports television ratings for the recent Indoor World Cup, held from 5-9 February in Leipzig, Germany, have shown the event to be a tremendous televisual success.
A total of 20 million viewers watched a total of 13 hours broadcast on Eurosport, with ten matches aired live. Peak viewing audience reached 889,000 viewers during the opening Poland v USA match, with the average live viewing figure for the whole tournament at 601,000.
Germany and Poland, Eurosport’s two strongest markets, showed particular interest, with more than 4 million different viewers tuning in from Germany, and more than 1.5 million watching from Poland. The average audience, calculated across several of Eurosport’s key territories showed a strong bias towards young, ABC1 males, according to Eurosport’s research.
Arnaud Simon, Eurosport's Programme Director commented, "The first Indoor World Cup was a very exciting event, well suited for television and with good television production standards. These characteristics were rewarded with very strong ratings, particularly considering that many of the matches were aired at off-peak viewing times."
Els van Breda Vriesman, FIH President added, "The figures speak for themselves, proving not only that hockey has mass appeal on television, but also that the target audience presents a very attractive commercial proposition for potential sponsors and advertisers."
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Comments on this article
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Peter D'Cruz
02-26-2003 11:28 am
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Great news
International hockey now has the opportunity to develop multi-national corporate sponsorship relationships. This is exactly what happened with Rugby Union a number of years ago. A good television product should lead to dollars flowing to all the nations that participate at the international level, not just the top six.
FIH should look at the revenue sharing model of the National Football League in America as the basis for how things should work with our sport. The NFL is the most successful sports league in the world because both the large and small franchises share in the pot equally. In the NFL, the rich don't get richer and the poor don't get poorer. No other sports league around the world achieves the success of the NFL.
We have a chance to do things right and make international hockey a known quanity on television around the world. I wish the FIH leadership the best in doing things right.
As an investment banker by profession, I'd be happy to assist.
Peter D'Cruz, Toronto, Canada
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Old Timer
02-26-2003 12:32 pm
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How can we get in touch with you, Peter?
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Traxx
02-26-2003 5:14 pm
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How about Eurosport...
make their payments contingent to the funds being smartly invested in some sort of capital fund in each NGB - to continue to promote their chances of televising the action and for the good of the sport?
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Peter D'Cruz
02-26-2003 6:06 pm
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Getting in touch with me
please contact me at pdcruz@sympatico.ca
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King tut
02-27-2003 6:10 am
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Money
Although i am completely delighted about the success of the indoor world cup, i don't think the way that the NFL is a reasonabole basis for structure of other sports. The reason it works in America is that there is only really one large league and market for it, contained largely within the US. This would not work for hockey, as teams are not franchises and there is competion between numerous countries. correct me if i'm wrong. I do however share your hope that hockey will grow under any proposed scheme.
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Applebee's Army
02-28-2003 3:56 pm
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I agree with King Tut. After all, not ONE FRAME has been broadcast over U.S. television yet!!!
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max
03-01-2003 9:52 pm
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copies
where can we order tapes/cd's of the IWC?
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Traxx
03-01-2003 11:02 pm
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TV ethics of today
are sadly refocused to the genre of reality -where we are supposed to sit and watch fellow (although questionnable) human beings sabotage each other.
How miserable is our television audience that even ESPN and ESPN2 cannot broadcast and "have no interest" in broadcasting the IWC. Yes, that is a quote from the World Sports section out in Los Angeles.
BUT - ESPN can 'thrall' viewers with the USA National JumpRope Competition recently for nearly three hours. If the powers that be can get coverage for this sport, what are usfha doing to promote and schedule major events. Where is the leadership in US hockey to distribute the schedules and the importance of the events to the broadcasters, to educate them???
What have we ALLOWED our viewing to become if we cannot honourably and expectantly ask such a network to broadcast or re-broadcast games from the IWC... or any other major WORLD level event?
Peter, thank you for your offer to assist. We should also be focusing on the Pan Am's in Santo Domingo this August. Does anyone know of any broadcast interest/plans to tape??? (note, I didn't ask about broadcasting)
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KEVIN
03-02-2003 8:58 pm
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ONLY IF THEY COULD SHOW FIELD HOCKEY ON CANADIAN CHANNELZ!
eh
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Peter parker
08-20-2004 12:08 am
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media
I cannot comment on the nature of sports coverage in the US simply because I would be treading on unfamiliar grounds. However, I should imagine that the succesful exposure of hockey (Please don't refer to it as "Field" hockey!!!) is ultimately impossible because of the fact that it is competing with far more popular sports in the US including basketball, baseball, grid-iron, and "Ice"-hockey.
In Europe though, or perhaps more specifically I refer to Britain, hockey has the second largest player base behind football. Believe it or not there are a greater number of hockey players in the UK than rugby players and even more than cricketers. So one asks why exactly is coverage of the sport so poor? Not just in television but in other forms of media including journalism. As a journalism student I went to interview a local newspaper to discover the reasons behind the lack of exposure for hockey, and the results may interest you.
First of all, newspapers as well as other forms of sports media have very specific policies towards the coverage of football. Whether or not there is anything news-worthy the papers will require a specific quota of football to be released on to its pages. Consequently there is a sort of chicken-egg situation where-by viewers want to read more about football the more there is about football to read-similar to the effects of a soap opera. And if you consider recent incidents such as the Beckham-Loos affair and the Leicester City scandal they are not unlike the sort of stories encountered in an episode of footballer's wives or even East-enders. Secondly, one other factor which is detrimental to hockey is the fact that half of its player base consists of the female population. The media very specifically gears sports towards males and if you were to take a copy of The Sun, for instance, on a Monady morning out of 30 pages of sports-related news you will perhaps find 2 out of the lot dedicated to women in sport. There are also other contributing factors such as the fact that hockey is regarded as an elitist sport in the UK (eventhough tactically the game is very similar to football, ironically) and also with there being no betting involved in hockey (Because lets face it-you can't compare horse-racing or even boxing to hockey in terms of entertainment).
My own gripe about those involved in the administering of hockey though is that we are overwhelmed with the jolly-hockey sticks attitude through out. There is a serious lack of professionalism in hockey-much more so in UK than elsewhere. It's no wonder we are so far behind the pioneers of the modern game such as Germany and the Netherlands. I mean nobody on UK even has the intention of turning the game into a fully professional sport, or even going about it for that matter. By contrast in Asia, 7 of the top 8 hockey nations are fully professional. Business minded individuals need to be put in place of the fuddy-duddies of hockey and something of a revolution needs to take place in UK for hockey to have a succesful future. Do it for me, PLEASE!!! I am sick of watching diving, gymnastics and rowing at the Olympic games!!!
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Steve Adams
11-05-2004 3:25 am
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I agree about British hockey
I'm from the UK and i agree totally with what you say about the lack of professionalism in British hockey. People in the team i play for are more interested in having a few pints after the game than actually playing the game itself.
It would take something quite drastic to make the game more professional in Britain. But with the co-operation of the media and the British hockey organisation i think it would become a much more simple task.
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Floris
02-11-2005 4:50 am
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Future games
Does anybody know how to find out about future games that will be televised on Eurosport, I can get Eurosport, but usually stubble across he hockey by accident. I didn't even know that the IWC was even on, and missed all of it
Do the have a future listing page on there website?
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