FIH: Partners reap benefits from hockey?s television exposure |
March 22, 2005
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An independent study of the Samsung Hockey Champions Trophy in Lahore, Pakistan, last December, has revealed that the sport received more than 135 hours of television coverage to provide the four FIH Global Hockey Partners with extensive visibility during the tournament.
The research, conducted by analysts IFM, illustrates the benefits to be gained by sponsors in aligning themselves with hockey as it increases its television exposure around the world.
Tournament title sponsor, Samsung, received the highest exposure, achieving more than 67 hours of visibility across the six days of tournament competition.
The impressive results followed through to the other three Global Hockey Partners, BDO, Rabobank and Sahara.
The broadcasts of the tournament reached 353 million people in the world. The event achieved its greatest reach in host Pakistan, with 199 million viewers exposed to either television news highlights or full match telecasts.
The Samsung Hockey Champions Trophy was covered by a total of 27 different television stations around the world, with the action broadcast on either news programs or via full match telecasts.
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