Creative Ad Specification for Banner
Definition
A banner is a 468x60 size advertisement.
Example
Technical Specifications
| Image
Dimensions:
|
468
x 60h pixels (IAB standard)
|
| Image
Type:
|
.gif,
gif89, HTML or image map.
|
| Image
Animation:
|
Loop
with a refresh time of no less than two seconds
|
| Image
File Size:
|
15K
or less for static or animated GIF
|
| Image
Border:
|
None
(border="0")
|
| Image
Rotation:
|
No
more than five Banner creatives can be rotated at a time
|
| Alt
Text :
|
Must
be provided and cannot exceed 50 characters
|
| Linking
URL :
|
An
active URL must be provided and cannot exceed 128 characters
|
| Testing:
|
All
creatives must function uniformly on both MAC and PC platforms as well as
multiple browser versions of Netscape and Internet Explorer
|
| Tracking
Elements:
|
Impressions,
clicks, click rate
|
Creative Ad Specification for Highlight Window
Definition
A Highlight Window is a 120 x 90 size advertisement.
Example
Technical Specifications
| Image
Dimensions:
|
120x90
size advertisement (IAB/CASIE standard size).
|
| Image
Type:
|
.gif,
gif89, HTML or Image Map
|
| Image
Animation:
|
Loop
no more than four times with a refresh time of no less than two seconds.
|
| Image
File Size:
|
7.0K
or less for static or animated .gif's
|
| Image
Border:
|
None
(border="0")
|
| Image
Rotation:
|
No
more than 5 Window creatives can rotate at one time
|
| Alt
Text :
|
Must
be provided and cannot exceed 12 character limit
|
| Linking
URL :
|
An
active URL must be provided and cannot exceed 128 characters.
|
| Testing:
|
All
creative must function uniformly on both Mac and PC platforms as well as
multiple browser versions of Netscape and Internet Explorer.
|
| Tracking
Elements:
|
Impressions,
clicks, click rate
|
Creative Ad Specification for Vertical Text Box
Definition
A Vertical Text Box is a HTML ad unit that contains 3 text
links stacked on top of each other for our reseller partners to promote 3
products.
Example
Technical Specifications
| Headline:
|
Required - 15 characters maximum (including
spaces)
|
| Sub-headline:
|
Required - 20 characters maximum (including
spaces)
|
| Text
Links:
|
3
links required - Each link 20 characters maximum (including spaces)
|
| Linking
URL:
|
An
active URL must be provided for each link and cannot exceed 128 characters
|
| Tracking
Elements:
|
Impressions,
clicks, click rate
|
Creative Ad Specification for Skyscraper
Definition
A Skyscraper is a banner is a 160x(240-600) size advertisement.
Example
Shown at ¼ size.
Technical Specifications
| Image
Dimensions:
|
160
x (240-600)h (IAB standard)
|
| Image
Type:
|
.gif,
gif89, HTML or image map.
|
| Image
Animation:
|
Loop
with a refresh time of no less than two seconds
|
| Image
File Size:
|
20K
or less for static or animated GIF
|
| Image
Border:
|
None
(border="0")
|
| Image
Rotation:
|
No
more than five Skyscraper creatives can be rotated at a time
|
| Alt
Text :
|
Must
be provided and cannot exceed 50 characters
|
| Linking
URL :
|
An
active URL must be provided and cannot exceed 128 characters
|
| Testing:
|
All
creatives must function uniformly on both MAC and PC platforms as well as
multiple browser versions of Netscape and Internet Explorer
|
| Tracking
Elements:
|
Impressions,
clicks, click rate
|
Creative Ad Specification for Text Block Newsletter
Highlight
Definition
A Text Block Newsletter Highlight is a text only
ad consisting of one headline, 4 lines of text and one hyperlink. The Text Block
Newsletter Highlight is designed to run at the top of a text only based
Newsletter.
Example
*************************ADVERTISEMENT*************************
Visit CNET's mySimon for all Your Non-Tech Shopping
Comparison shop
for the best online prices in categories
from sports equipment, books, music, and movies, to cooking,
garden tools, and even gift certificates. Save time and
money by shopping for all gifts online.www.mySimon.com
***************************************************************
Technical Specifications
| Headline:
|
60 characters maximum (including spaces)
|
| Lines of Text:
|
4 lines; 60 characters maximum per line
(including spaces)
|
| Linking
URL:
|
An
active URL must be provided and cannot exceed 60characters.
|
| Tracking
Elements:
|
None
|
For further information or for custom advertising packages please use the contact information below:
|
