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Creative Ad Specification for Banner

Definition
A banner is a 468x60 size advertisement.

Example

Technical Specifications

Image Dimensions: 468 x 60h pixels (IAB standard)
Image Type: .gif, gif89, HTML or image map.
Image Animation: Loop with a refresh time of no less than two seconds
Image File Size: 15K or less for static or animated GIF
Image Border: None (border="0")
Image Rotation: No more than five Banner creatives can be rotated at a time
Alt Text : Must be provided and cannot exceed 50 characters
Linking URL : An active URL must be provided and cannot exceed 128 characters
Testing: All creatives must function uniformly on both MAC and PC platforms as well as multiple browser versions of Netscape and Internet Explorer
Tracking Elements: Impressions, clicks, click rate

Creative Ad Specification for Highlight Window

Definition  
A Highlight Window is a 120 x 90 size advertisement.

Example

Technical Specifications

Image Dimensions: 120x90 size advertisement (IAB/CASIE standard size).
Image Type: .gif, gif89, HTML or Image Map
Image Animation: Loop no more than four times with a refresh time of no less than two seconds.
Image File Size: 7.0K or less for static or animated .gif's
Image Border: None (border="0")
Image Rotation: No more than 5 Window creatives can rotate at one time
Alt Text : Must be provided and cannot exceed 12 character limit
Linking URL : An active URL must be provided and cannot exceed 128 characters.
Testing: All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape and Internet Explorer.
Tracking Elements: Impressions, clicks, click rate

Creative Ad Specification for Vertical Text Box

Definition  
A Vertical Text Box is a HTML ad unit that contains 3 text links stacked on top of each other for our reseller partners to promote 3 products.

Example

Technical Specifications

Headline: Required - 15 characters maximum (including spaces)
Sub-headline: Required - 20 characters maximum (including spaces)
Text Links: 3 links required - Each link 20 characters maximum (including spaces)
Linking URL: An active URL must be provided for each link and cannot exceed 128 characters
Tracking Elements: Impressions, clicks, click rate

Creative Ad Specification for Skyscraper

Definition
A Skyscraper is a banner is a 160x(240-600) size advertisement.

Example

 
Shown at ¼ size.

Technical Specifications

Image Dimensions: 160 x (240-600)h (IAB standard)
Image Type: .gif, gif89, HTML or image map.
Image Animation: Loop with a refresh time of no less than two seconds
Image File Size: 20K or less for static or animated GIF
Image Border: None (border="0")
Image Rotation: No more than five Skyscraper creatives can be rotated at a time
Alt Text : Must be provided and cannot exceed 50 characters
Linking URL : An active URL must be provided and cannot exceed 128 characters
Testing: All creatives must function uniformly on both MAC and PC platforms as well as multiple browser versions of Netscape and Internet Explorer
Tracking Elements: Impressions, clicks, click rate

Creative Ad Specification for Text Block Newsletter Highlight 

Definition
A Text Block Newsletter Highlight is a text only ad consisting of one headline, 4 lines of text and one hyperlink. The Text Block Newsletter Highlight is designed to run at the top of a text only based Newsletter.

Example

*************************ADVERTISEMENT*************************
Visit CNET's mySimon for all Your Non-Tech Shopping

Comparison shop for the best online prices in categories
from sports equipment, books, music, and movies, to cooking,
garden tools, and even gift certificates. Save time and
money by shopping for all gifts online.www.mySimon.com

***************************************************************

Technical Specifications

Headline: 60 characters maximum (including spaces)
Lines of Text: 4 lines; 60 characters maximum per line (including spaces)
Linking URL: An active URL must be provided and cannot exceed 60characters.
Tracking Elements: None

 


For further information or for custom advertising packages please use the contact information below:
Hari Kant advertise@planetfieldhockey.com
Telephone +1 (416) 428-9068
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